mn $1 oo 


We granted 
thisMedalto X 
the Aladdin @ br 
Michigan Agricultural Society 


The Aladdin Co.is finan- 

cially responsible and will 

fill agreements to the letter, 
First NationalBank 


(a 
NU 


Aladdin Houses 
Save Money 
50,000 Aladdin Customers 


) I ~—a 


LED. 


ADVANCE 


MESSENGER 


SA Little Journey to 
the Home of Aladdin 


one E all like to trade with our friends—with people we know. 
V5) But until we know something about a person or an institution, 


WY 
» 


we hesitate to extend our friendship or our trade. 


We are sure this agrees with your good common sense. 


And we are sure that 
you will be deeply 
interested in the following more or 
less intimate visit with Aladdin. 
The vital thought from which 
sprung the great Aladdin institution 
and from which has developed the 
tremendous Readi-Cut house indus- 
try, was originated in the brain of 
W. J. Sovereign in 1905.’ The grad- 
ual unfolding, growth and develop- 
ment of the technical, mechanical 
and constructional problems through 
the years that followed have been 
completely under his direction. 


THE HOME OF ALADDIN 


Joined with him from the beginning, O. E. Sovereign has developed the 
financial, sales and business management of the company. 

The affairs of the company have never been out of the hands of these two 
executives, who are sale owners of the company; W. J. Sovereign being President 


Can cea O 


This Book is NOT 
“Aladdin Catalog 


The Aladdin catalog which you 
will receive by the next mail is 
probably the most beautiful, most 
expensively prepared and the most 
valuable ever produced on the sub- 
It is the 


ject of home building. 
work of the highest priced men— 
authorities in their respective lines 


—in the country. It is the cream 
of our fourteen years’ experience in 
this business, and has cost thou- 
sands of dollars to produce. It is 
invaluable to you if you expect 
to build a home. Watch for its 
arrival, 


and O. E. Sovereign, Secretary-Treas- 
urer and General Manager. 


These two men were born and raised 
right in Bay City and have spent their 
lives practically on the same street. All 
of which means that you are dealing 
with men of known history, integrity, 
character and ability. Customers of ten 
years ago can write to Aladdin today 
and know that the management 1s un- 
changed ; that they are writing to and 
dealing with old friends. 

That you may know what the city 
and state think of the heads of the 
Aladdin Institution, it is only necessary 
to mention that between these two men, 
the Messrs. Sovereign, the following 
positions of trust have been occupied 
by them: 


W. J. SOVEREIGN 


President 


. E. SOVEREIG 
Sec., Treas. & Gent. Mgr. 


President of the Bay City Board of Commerce, Michigan State Chairman Red Cross Roll Call. 


President of the Bay City Rotary Club. Director of First National Bank. 

President of the Bay City Home Builders Co. Director Bay County Savings Bank. 
President of the Bay City Boat Club. Director Bay County Building & Loan Ass’n. 
Chairman of the Bay County War Board. Vice President of Boy Scouts. 

Chairman of the War Labor Board. Director Bay County Red Cross Chapter. 
Chief of the American Protective League. Director Bay County War Chest. 

Chairman Bay County Liberty Loan. Member State Community Council. 


Civilian Aide to Adjutant General of United States. 


These two men originated the ready cut house idea, initiated the fundamentals of the plan, 
developed the technical side, fostered its growth and perfected the great organization as it 
now exists. 


This organization consists of the general offices at Bay City, with the largest single plant 
in the world. devoted exclusively to the production of homes. 


The general offices and plant are supplemented by four other complete manufacturing 
plants and sales divisions located at strategic points over North America as follows: 


Wilmington, North Carolina, serving the states of Maryland, Delaware, Virginia, North 
Carolina, South Carolina, Georgia, Florida and the District of Columbia. 


Hattiesburg, Mississippi, serving the states of Tennessee, Alabama, Mississippi, Arkansas, 
Louisiana, Oklahoma, Texas and New Mexico. 


Portland, Oregon, serving the states of Washington, Oregon, Idaho, Montana, Wyoming, 
California, Nevada, Utah and Arizona. 


Toronto, Canada, serving the provinces of Canada. 


Each one of these plants is located in the heart of the timber sections of the country and 
shipments are made direct from and correspondence conducted with our customers from 
these divisions to the states in their respective territories. 


No other organization can begin to match this in all the things necessary for the highest 
grade of service to our customers. 


But let’s turn to an inspection of the organization, that part of it with which yow first 
come in contact, the offices. 


It’s human nature to form opinions by comparison. Well, then, Aladdin has the largest 
office organization in Northern Michigan. Practically two hundred men and women are 
busily engaged in the thousands of office details which form a part of the day’s work. Each 
is a specialist in a particular branch and carries a part of Aladdin’s responsibility to his 
customers and friends—to you. They form just one big family with picnics and camping 
in summer and parties and entertainment in winter; welded together ‘by a love of Aladdin’s 
work, and confidence in each other and the company. 


~ “Ghat happened to your letter 


HEN your letter reached 
the offices, it did not 
wait to be delivered in 
the usual way, but was 
met by Aladdin’s spe- 
cial delivery and hur- 

ried to the Aladdin office 
building in the heart of Bay 
City’s business district. Im- 
mediately upon arrival it, with 
thousands of others, went to 
the mail opening department 
where a quite wonderful elec- 
tric letter opener receives en- 
velopes as fast as they can be 
poured into a hopper. This little machine shaves a thin thread of paper from one side of 
each envelope, not enough to touch the contents, but just enough to open it, and remove the 
contents. This machinery is started working before 7:30 each morning so that when the 
workers arrive, the mail is spread before them ready to start the day’s work, 


“Ohere -Headwork Begins 


ITH the distribution of the incoming mail begins the wonderful 
Aladdin Service System, Golden Rule Service which is built up, 
operated and maintained to serve you as you wish to be served in 
every detail of your contact with Aladdin. 

Your letter is read thoroughly and carefully, referred to the corre- 
spondence files for previous correspondence, passed on to the proper department, 
studied and answered with fidelity to all details. 

The freight department is consulted for quotations on transportation costs and 
facts; the estimating departments for figures on erection; the architectural 
department for important matters of design; the plumbing and heating depart- 
ment for information on these important m«tters; the draughting department for 
foundation plans and the Department of Service for decorating, painting and 
landscape gardening. 


Famous Board of Cfeven 


Backing up all these many departments of specialists and this tremendous 
fund of facts and experience, is the Famous Board of Seven wherein is condensed 
the rich experience and knowledge gleaned from exhaustive study and contact 
with the erection of thousands of American homes. 

And just think! These authorities are eager to help solve YOUR building 
problem ; to aid you in acquiring the home that you want. And you couldn’t pay 
for their services if you wanted 
to. They are life blood of Alad- 
din, inseparable from Aladdin 
and counted in as a part of every 
Aladdin house. 

It’s easy to compare Aladdin 
prices with other prices and to 
know their advantage over others. 
But where can you find an organi- 
zation that in any way compares 
with Aladdin’s? And you can’t 
appreciate it until you test it. 


« % 


Uc 
. 
( 


The “Magic Board 


EN will order numbers 8051, 8172, 8283 and 8386 reach the mitre 
department?” asked a voice over the phone. 


“8051, 8172 are now in the mitre department, 8283 will be ready 
at 3:00 today, 8386 will enter first thing in the morning,” was the 
answer. 


“When will orders 8402, 8407, 8408, 8409 be loaded?” was question number 
two, answered with the following: 


“8402, 8407, 8408 go to the loaders with batch number three today. Order 
8409 is being held for shipping date from the customer.” 


After we listen to this conversation, we ‘begin to wonder how it was possible for a man a 
mile from the whirling saws in the mills to answer these questions intelligently. 


But we learn it is “The Magic Board” upon which hang hundreds of round tags that 
resemble targets at the shooting galleries. 


And, it is really the target of efficiency, also the target of information for hundreds of 
Aladdin employees. 

It shows the actual workings of every turning wheel that helps to manufacture Aladdin 
Houses, and locates, routes and hurries every order from the hour it enters the mill until the 
order is ready for the assemblers and loaders. ‘The magic board, which was originated by 
Aladdin for the manufacture of houses, is one of the most valuable features in connection 
with Aladdin’s mill efficiency. 

Tt eliminates—as if by magic—mistakes in rout- 
ing, delays in shipping and errors in loading. 


And its workings are truly magic. On this 
board, the different sections of manufacture are 
divided off in squares according to the system 
and journey of every order thru the mill. In 
each square are a number of small hooks—the 
number is determined by the capacity of the sec- 
tion or department of the mill. 


As soon as a house order is received and passes 
thru the Drafting Departments, it is accompanied 
by a small tag and takes a position on the magic 
board. 

On this small tag is, in reality, a history of the 
order, The date received, style of house, shipping 
point, order number and date to be shipped. 


This is where efficiency starts and keeps the house progressing thru the mill until it is on 
its way to the shipping point. When the order is received and entered, it is also given a 
schedule upon which it is to be manufactured. Each different operation or process entering 
into the manufacture of the house is given a certain amount of time in which it must be 
completed. The orders are then placed on schedule for the different operations. 


After the time for the different processes is decided for the houses in the mill, they are 


placed on a schedule—all in rotation—so that the work on each house is started the hour it is 
received and progresses until it is loaded and billed to destination. And the vital importance 
of completing each operation on scheduled time is understood by everyone in the Aladdin 
employ. 

The board gives the manufacturing progress of every order at a glance. 

First, the order tag is placed on the section given over to “Big Ben,” the giant imachine 
in the mill that cuts and frames the bill stuff for the house. If, by chance, Big Ben was 
unable to start work on the house the hour it was received, the operator makes a 
report that reaches the “magic board” immediately, giving the information. That is why the 
small, red daggers or clips are attached to the small tag—they signify that the schedule upon 
which this order was placed calls for completion of the work on that day, and so it is 
absolutely necessary for the operators to complete this immediately. 

After the work which was consigned to Big Ben is completed, the order progresses on its 
journey to the cut-off saws, mitre saws, trimmers and finishers, to the cabinet and hardware 
departments and then to the loading or assembling room. The work for each department, no 
matter how small, is kept on scheduled time from the start to finish. In that way, the small 
tag makes a trip across the “magic board” in keeping with its progress thru the mill, so that 
at a glance, it is possible to tell whether or not it is being manufactured hccording to 
schedule. 

The object of this—the magic board—is summed up in one word—efficiency, Efficiency is 
the art of working systematically and is the elimination of unnecessary motion so as to secure 
the maximum of production. 

Efficiency is as essential to manufacturing as steam to the locomotive. 

It is the magic lever of bigger production and lower costs. 

Tt enables the manufacturer to do two things where only one was accomplished before. 

Aladdin Houses are manufactured upon the highest principles of mill efficiency. 

Every order or house is in reality planned for manufacture twenty-four hours before the 
work is started. 

And if the ‘‘magic board,” the ex- 
ponent of efficiency for the Aladdin 
mills, were not in use, it would be next 
to impossible to learn whether or not 
the different departments were working 
up to maximum production or com- 
pleting their work as quickly as pos- 
sible. 

This is another feature that helps 
to keep the cost of manufacturing 
down—because Aladdin mills are 
working to capacity at all times—hence 
the customer pays for no lost time or 
unnecessary motion. 


A rip to the Nill 


oN UPPOSE we leave the offices for the present and ride out to the mill, 
’ On y where many acres are devoted to lumber, buildings, machinery and 


tracks. 

The piling yards contain many millions of feet of lumber, piled 
along nearly two miles of our own railroad tracks. Great mountains 
of fine cedar shingles, lath piled high and many stacks of heavy timbers are found 
in excellent orderliness, awaiting their turn to be called into the mill for working 


into houses. 
All lumber from the yard enters the mill in car loads only. Let’s follow this 


car and see where it goes. 


The Genii of the Mill 


The nervous, bustling little switch engine whisks the cars of rough lumber 
from the piling yards and threading its way over intricate switches pokes them 
under the high protected receiving section of Mill 4. Several men board the 
car and take up the work of starting the rough lumber on its way through the 
Readi-Cut System. 


And here awaits the Genii of the Mill. An inert mass of cold steel, iron, 
leather and wood, needs but the touch of a button, like the rubbing of the cncient 


lamp, to spring into being, its liquid blue flames crying with eagerness as the 
great motors instill the 


FE RIDE 0 re 29| Ore try ta breath of life, its snapping 
ee belts, its roaring gears, its 
flashing knives and shriek- 
ing saws—seeming | like 
: energy unbridled ! 

i ts But watch ! 

| : The great planks are 
flowing steadily, evenly, 
smoothly, into the iron 
maw, under rolls, shaved 
to silkiness by the whirr- 
ing knives, ripped cleanly 
by flashing teeth and re- 
sawed neatly by the steel 


The Georgia No. 
was erected in B. 
gan. It is one 


hundred Aladdin 
erected in Aladdin’s hor 
in Bay City say, ‘‘Seen 
over night.” The work 
ressed very rapidly, an 
contrast between Aladd 
and the old-fashioned w. 
example, one home sta 
was ready for the occu; 
included complete worl 
every one of the many 
pleted has progressed wi 
The erection data on 
esting. One carpenter 
pleted the carpenter wor 
men finished the painti 
nishing in eight days. 
It is understood, of co 
plumbers and painters 
time the carpenter work 
wiring and plumbing rou 
as soon as the frame-wo) 
all the work was in pr 
ference from one or anc 
The plumbing, plaster 
ing work was contracted 
builder secures estimate: 
records are of no impo: 
may be secured locally. 
When the erection c 
built in Bay City, are cor 
reported by our custom: 
we find many have ma 
pleting some of the work 
stance, George Wellmar 
the lathing and painting 
in spare time. This mea 
between $40 and $55. Of} 
ways. However, the recc 
an idea how the work ona 


| SRT Digs Work. 


Noon, Third Day. % 


Rc gue psec 


Fifth Day, 


ng the Grection of eee 


WEI 


pictured here 
7 City, Michi- 

of over two 
houses to be 
2 city. As the folks 
as if they grow up 
f erection has prog- 
has proven a great 
-Readi-Cut methods 
r of building. As an 
ed the first of July 
nt August 1. This 
on the home, and 
Aladdins now com- 
1 equal success. 
1e Georgia is inter- 
id two helpers com- 
in twenty days, two 
, staining and var- 


Seventh Day. 
ees 


‘se, that electricians, 
orked at the same 
yas In progress. The 
h-work was installed 
was erected. Thus, 
ress without inter- 
her. 

gy, heating and light- 
and, as almost every 
on this work, these 
ance, as the figures 


ts of this Georgia, 
bared with the costs 
s over the country, 
> a saving by com- 
hemselves. For in- 
of Indiana, did all 
1 his home, himself, 
- a saving to him of 
ers save in different 
ls printed here give 
Aladdin progresses. 


Wire 
ay 


toothed ribbon that slides through the timber 
as easily as you’d part your hair. 

A great 2x12 inch plank has been ripped 
into three two-by-fours, re-sawed into six 
one-by-fours and all of them planed smooth, 
and at a speed of three hundred board feet a 
minute. How long do you suppose it would 
take one hundred carpenters to do the same 
thing? 

That’s the Genii’s right arm. Let’s look 
at the left, which extends nearly three hundred feet down this section of the 


CThe Song of the Saws 


The sixteen foot one-by-fours drop into the Genii’s great nine-fingered hand— 
called prosaically a “gang trimmer’’—which is handled like a great pipe organ 
whose deep notes are touched by the feet of the player. The artist who governs 
the “Song of the Saws” must be both quick of thought and fleet of foot. As the 
long boards pass him in rapid succession, he must flash a decisive eye, touch one 
or two or three levers with his foot to 
catch and cut a defect by raising one saw, 
dropping another and cut each piece to 
standard lengths. Nine saws give nine 
notes which this artist says is enough to 
play “Home, Sweet Home’’—and he does it 
all day long. 


Now watch the Genii’s arm gather up the 
finished pieces and deliver them down the 
long stock room, each size and each length 
finding its proper place on Aladdin’s 
shelves, all completely manufactured ready 
for your home. This is the largest lumber 
conveyor ever built and of course, designed 
especially by Aladdin’s experts. 


ic° ord’ 


E first rule in the Decalogue of Manufacturing is: To lower the 
cost, divide the several parts of the labor employed into simple, 
specialized, mechanical operations. 


But this won’t work without the mystic word, 
And that word is “VOLUME!” 


Your local contractor may build ten houses a year. Could he afford to invest $50,000 in a 
“Genii” to lower his cost on the ten houses twenty per cent? 

“Volume” of business makes possible the highly specialized machinery found throughout 
the Aladdin mills; makes practicable the investment of $10,000 in a single machine that will 
lower the cost $5.00 on a house! 

But that $5.00 is multiplied twenty to thirty times for each house and saves every buyer 
of an Aladdin from $100 to $200 on construction cost alone. 


A Batiery of QuickAction Saws 


Backing up the Genii, the ‘42 centimeter” of the mill, is a battery of quick-action saws. 
These saws are manned by rapid workers in preparing clean, straight dimension lumber for 
the highly developed mitre department. 

Did you ever watch a carpenter measure off a two-by-four with his two-foot rule, take 
his square and pencil a line across it, and, picking up his saw, patiently saw his way through 
the piece? It takes time, doesn’t it? 

Just watch the Aladdin way! Without moving his position, the operator grasps the two-by- 
four from the truck at his elbow, slips it on the saw table, a flash of steel and it’s done. 

But how does he measure it, you ask. 

You probably didn’t notice the long steel measuring instrument stretching away from the 
edge of the saw. It is graduated to one-sixteenth inch, with a steel gauge. The saw leaps 
forward at a movement of the foot. It’s done so swiftly, so easily and withal, so accurately, 
that you just naturally marvel! 


ID you ever sit in church and marvel at the interlacing beams and 
girders that support the high roof? Suppose you were given two 
figure—the width of the church and the height of the roof—and 
were then told to cut all those mitres and angles and bevels with 

a saw so that they would fit perfectly when the workmen carried them up 

on the scaffold. 

Could you do it? 

You could with the Magic Square if you knew how to use it. 

The Magic Square is as old as the builder’s trade. You have seen it 

hundreds of times, and yet the chances are you looked upon 

it without interest and little suspected its wondrous capabil- 
ities. 

It will give the formula for the most intricate geometric problem; is used by 
astronomers to reveal the height of the stars and the size of the sun; it gauges 
the firing angle of the battleships’ guns. In the builders’ art, it is the first tool on 
the draughting board, the first tool on the foundation—and the most important 
throughout the undertaking. 


‘The Master of the Square 


You will find hardly one carpenter in ten who has mastered the Steel Square. Chiefly, he 
uses it to measure the length of a board and to square up the end, for sawing.  Let’s turn 
from the battery of saws to the battery of brains, the mitre men and the Master of the Square. 

Without the angle, mitre and bevel, architecture would be as uninteresting as a dry goods 
box. It’s the business of these men to apply the Magic Square; to form and fashion beauti- 
ful roofs, shapely dormers, interesting brackets and eave-work that give to Aladdin houses the 
distinction rarely found elsewhere, 


The Point Oia 
a Pencil 


With his blue prints before him, the 
Master of the Square selects a straight, 
clean timber. His Square and pencil 
glide swiftly up the length of the piece. 
The mystic numerals point a line here, a 
dot there—and the builder’s dream has 
been consummated. The experience and 
skill of the ages, the stored up knowl- 
edge of mathematics and geometry and 
the vast and intricate science of manufacturing are concentrated in the point of this pencil. 

Turn now to the series of steel tables. 

There’s a hum underneath, as the motor gives impulse and speed to a sharp edged saw. 
How flexible seems the whole affair. The operator touches a lever and the steel top of 
the saw table tips. Another lever and the saw itself takes an angle. Sliding guides move 
about the surface. Each movement is designed to follow the dictates of the Magic Square 
and pencil. 


and placed on trucks ready for shipping. Great care is exercised and a system almost in- 
fallible guards the marking and handling to insure against error, 

As we leave the mitre saws we pass another battery of quick-action saws on the north 
side of the mill, a big “American Moulder and Matcher” and enter long lanes of window 
frames, door frames, sash, mouldings and interior finish. It’s the largest stock of finished 
house building material ever gathered together. And you'll look in vain for a single knot, for 
a single stain, for a single defect. 


Purified Lumber 


And this leads us to inspect the famous Dollar-A-Knot Siding in Mill 8. Under this 
roof are thousands and thousands of feet of “Pure and Unadulterated” raw material. It’s 
the finest array of blemish-free lumber imaginable. Each Piece is stamped with our Dollar- 
A-Knot Guaranty. Adjoining is the flooring warehouse—Mill 7 with its own mitre saws 
and trimmers and the glazing rooms, where carloads of glass are stored, cut and put in the 
windows and doors. We make our own leaded glass, but this work is done in Mill 6 because 
that is the mill in which Aladdin cabinets, bookcases and fine woodwork are manufactured, 
and where leaded glass is used. Beyond are the outside finish yards and sheds. And you'll 
look in vain for knots or defects here, 

“TI never heard of such a wonderful stock of fine lumber,” exclaimed a large contractor 
who was inspecting the mill recently. “It’s not hard to find narrow or short clear lumber, 
but look at those 18 foot 12 inch wide boards. Pile after pile of them, beautiful in grain, 


ui 1»? 
and not a defect to be found in the YARD! SA ! <2 


“Aladdin's 
Fide - the 


Cabinet 


E finest equipped 
woodworking mill in 
the country!’ was the 
enthusiastic statement made 
recently by a prominent 
machinery manufacturer as 
he concluded an inspection 
of our Cabinet Mill. 


He was right. 


Positively the last word in machinery and equipment is found in our Cabinet 
Mill. It’s responsible for the quality and workmanship of the interior finish, 
stairways, bookcases, cabinets, and other similar work in Aladdin Houses. 


Highly skilled artisans work at long benches or manipulate special machinery. 
That peculiar bucket-shaped iron affair in the hands of the workman is an elec- 
trically driven stair builder. It’s almost a jack-of-all-trades. It will house a 
stair stringer, mould the end of a church pew or panel a porch column—and do 
it with lightning rapidity. 

Here’s a machine with a long sandpaper belt! 

It’s used to smooth all interior finish, and what beautiful results it gives! 


The ©Whirlwind 


Next is a chain mortiser. Did you ever 
watch a carpenter mortise a door, i. e., cut the 
hole in the edge to receive the lock? He bores 
away with auger and bit, making several holes, 
and then takes his chisels and chips and blows 
and chips until he has consumed a great deal 
of valuable time. 

Watch ¢his workman lean a door against the 
chain mortiser. ‘That’s about all there is to it. 
He leans the door against it but an instant, a 
whirlwind of shavings, and takes it away. The 
door is mortised ! 

You pass door-making machinery, sash 
machinery, screen machinery, lathes, drum 1,4 utomatic Stair Builder 


C¥cp~. or’ 
<p 
sanders, special rips, planers and o>. et 


moulders. Here in one section is the 
glue room, another the bench men, and beyond is the finish stock room. 


CWhat All This Means toYou 


By the application of the aforementioned first rule of manufacturing, we have 
been able to improve quality and lower cost so that your dollar will bring you 
immensely more returns, more value in the home you build, than would be pos- 
sible by any other method, manner or way of building. 

It means that you are receiving the combined skill of master craftsmen at the 
price you would usually pay for the most ordinary kind of work. As the quiet, 
smooth running, powerful and beautiful mechanism, the modern automobile, is 
the product of master engineers and manufacturers and is beyond the ability of 
the ordinary blacksmith, so is the Aladdin house the product of brains, skill and 
unlimited resources, commanding the highest efficiency in workmanship and 
material. 

Your home emerges from an organization as complete as that required for the 
building of a mammoth twenty-story steel structure. 


And Now about Service 


“Just what will you do for me besides shipping me my house?” we have been 
asked by prospective customers. Our answer is “we will do any one, or all of 
the following, depending upon your needs: 


Help you dig your cellar. Help you plaster. 

Help you build your foundation. Help you paint. 

Help you build your chimney. Help you decorate and paper. 
Help you get the right workmen. Help you furnish your home. 
Help you erect your house. Help you lay out your grounds. 
Help you with your plumbing, Help you plant your trees and 
lighting and heating. shrubs. 


These helps come to you through special personal letters from our experts, 
special books and pamphlets written for our customers, and in illustrated instruc- 
tions. You are completely independent of local conditions. And there is no 
charge whatever for these services to ALADDIN CUSTOMERS. 


pee SP Si Gi =a 
‘ Honan in Business is always an Asset 


“To fulfill every promise; to mix integrity with every article you sell; 
to be courteous and kind; to be fair always to all men; to build up with 
hope for better things as your guiding star; to keep faith with others, as 
well as yourself; to try to do the thing better than it has been done; to 
hate sham, shoddy and bombast; of such is the kingdom of successful 
business.” 


Aladdin Achieven ents 


What Aladdin has done for others is important to you as indicating what he can do for 
you. Aladdin has built six cities. Aladdin Houses received highest awards at the Panama- 
Pacific International Exposition.(World’s Fair). Michigan State Agricultural Exposition. 

Selected by the United States Government to co-operate in the production of an ideal 
workman’s cottage. Selected by State of Michigan to furnish homes for State Officials. 
Furnished houses for the British Government. Furnished a house for the president of the 
Republic of Liberia, East Africa. The president of the Locomobile Company lives in an 
Aladdin House. The city of Charleston, South Carolina, is an Aladdin customer. 

We have furnished from one to three hundred and fifty Aladdin Houses to each of the 


following great industrial concerns: 

A. D. Julliard & Co., Aetna Chemical Co., Aetna Explosives Co., Alan Wood, Iron & Steel Co., Atlantic 
Mills, Inc., Atlas Powder Co. , Bristol Brass Co., Calumet and Hecla Mining Con Cudahy Refining Co., 
Dominion Coal Co., Dow Chemical Co., Dupont Powder Co., Ford Collieries Co. wee ee Belle én wenGs 
Zoller, H. L. Barber’ & Co., Hercules Powder Co., Kent Mig. Co., The; Lukens Iron & Steel Co., M. 
A. Hanna Mining Co., Manhasset Mfg. Co., Mark Mfg. Co., National Acme Mfg. Co., Pennsylvania Coal 
& Coke Corp., Pennsylvania R. R. Co., Pere Marquette R. R. Co., Pittsburg Plate Glass Co., Rich Creek 
Coal Co., Standard Oil Co., Standard Silk Co., The Tide Water Pipe Co., Ltd., Valley Mould & Iron Co. 

Do Aladdin customers come back to us for more houses? Here’s the evidence: 

One of the above customers placed the following quantity orders for Aladdin houses at 


intervals of from two to eight weeks apart covering a period of a single year: 


Sixty Aladdin Houses. Thirty-One Aladdin Houses. Six Aladdin Houses. 
Forty Aladdin Houses. Sixty-Seven Aladdin Houses. Two Aladdin Houses. 
Fifty Aladdin Houses. Twenty-Six Aladdin Houses. Twelve Aladdin Houses. 


Can stronger evidence be given—than that a great modern business house shall time after 
time buy and erect Aladdin Houses in large numbers? Doesn’t it prove effectively that 
Aladdin Prices, Aladdin Quality and Aladdin Service are supreme? 

What you will find in your Aladdin catalog which will reach you by the next mail. 

Over five hundred thousand prospective home builders wrote to Aladdin last year. 

Think of it! Over a half million American families interested themselves in Aladdin houses 
in one year alone. And almost every city, town, village and hamlet in the United States is 
represented in our correspondence. ‘‘What a wonderful knowledge of home builders’ needs this 
must give you,” we have been told. It does, 


Nw 


THE ALADDIN CO. AT 
PORTLAND, ORE. 


WASHINGTON ; 
THE ALADDIN CO. AT 
5105.000.000 SS ya CITY, MICH. 
(0) « 
OREGON $70.000.00C0 On V; 


‘WISCONSIN 


AT 
WILMINGTON, 
N.C. 


TOTAL $342,000,000 HATTIESBURG.MISS. 


ioulsiANa 


Nine Greatest Lumber Producin$ States 
Note Location of Aladdin Lumber Mills- 
at the Gdge of the Forests 


And the Aladdin catalog you are about to receive is built up out of the condensed facts, 
the priceless experience, we have garnered out of this association with home builders. 

Authorities who have examined the latest Edition of the Aladdin catalog state that it 
surpasses any book ever published on this subject—in value and assistance to the home 
builder; in completeness of subject and in beauty of illustration and description. 

The first fourteen pages are devoted to an important explanation of the wonderful Aladdin 
Readi-Cut System of Construction which has almost revolutionized building methods. 

You will learn how the Aladdin System saves at least 18% lumber waste, practically one- 
third of the labor bill and many other economies, for your benefit. 

You will find a remarkable selection of modern dwellings, bungalows and cottages, beau- 
tifully pictured, described and priced. 

You will learn of Aladdin’s splendid Golden Rule Service which has smoothed the path of 
thousands of home builders and will help you build your home without the troubles that beset 
the home builder of former days. 

Again permit us to state the importance of a careful reading of the first fourteen pages. 

And remember that to get the fullest and most complete information on the house of your 
choice, you will need to write us which one you are interested in so that we can mail you all 
the facts about it. We have many interesting things to tell you which could not possibly be 
gotten into the catalog. 


IF you don’t receive your catalog within one week, write us on a postal card: 
“Catalog not received, send another’”’—and sign your name and address. 


THE ALADDIN COMPANY 


EXCLUSIVE MANUFACTURERS ALADDIN HOUSES 


Northern Division South Eastern Division South Central Division Western Division 
Offices and Mills Offices and Mills Offices and Mills Offices and Mills 
ir Bay City Wilmington Hattiesburg Portland 
; Michigan North Carolina Mississippi Oregon 


i> 


AVERY LIZRARY 
SOLUMEIA UNIVERSITY 


Aladdin Homes in lVintertime 


te 


